作者：国际新锐时尚设计师、潮流艺术家吴子珺
编辑：陈芊畅
序
Preface
新春伊始，万象更生，一个全新的元宇宙一键打破2023的时空交错和混乱，碰撞新锐的数字时尚，彰显新的美学时尚和先锋态度。2月17-21日，以打造WBE3.0虚实共生IP的美妆妖精COSELF品牌将带着新一季作品「COSELF元宇宙数字高定系列」亮相本季伦敦时装周官方日程。
With the coming of spring, everything revives again. By one click, a new metaverse breaks out of the time and space staggered and disordered in 2023, where emerging digital fashion collides, to highlight new aesthetic fashion and a pioneering attitude. On February 17-21, COSELF, a virtual-real symbiotic IP brand of WEB3.0, will present their new seasonal “COSELF Metaverse Digital High Fashion Collection Show” on the official schedule for London Fashion Week February 2023.
「COSELF元宇宙数字高定系列」是由专注虚拟时尚、美学输出、新潮流艺术的潮流艺术家、跨媒介创作者&策展人吴子珺BUZHIWU设计师打造。据BUZHIWU介绍，该系列是选自美妆妖精COSELF 元宇宙潮玩系列视觉延展而来的虚实时尚单品，延续品牌“传承经典，致敬未来”的可持续时尚发展理念，以超现实的未来主义和潮流街头风格为灵感，用全新大胆的配色和设计赋予了虚拟时尚更多的活力姿态。
“COSELF Metaverse Digital High Fashion Collection Show” is created by BUZHIWU, a trend artist, creator across media & curator, who focuses on virtual fashion, aesthetic output, and new trend art. According to BUZHIWU, the collection is the visual extension of virtual-real fashion items from COSELF Metaverse Designer Toy Collection Show, which adheres to the idea of developing sustainable fashion to “inherit classics and show respect for the future”, and finds inspiration from surreal futurism and a trendy street style to endow virtual fashion with more dynamic features by adopting brand-new bold color schemes and design.
时装名称：《未来宇宙魔女》
Item Title: Future Cosmic Genie
时装特点：发光纤维皮革+实时生成的可降解空气羽绒、仿生水晶羽毛、粉宝石饰品、星空变色缎面流光裙
Features: Luminous fiber leather + degradable air down generated in real time, bionic crystal feathers, pink gem ornaments, and a shiny color-changing starry sky satin dress
时装简介：该服饰秉持将过旧材料循环利用的新时尚理念，使用实时生成的可降解空气羽绒、仿生水晶羽毛、粉宝石饰品、星空变色缎面流光裙等可持续材料，配合大胆的色彩勾勒出未来的女王，完美诠释忠于自我的力量感。在虚实交错的元宇宙时空，致敬经典绅士美，探寻可持续的未来时尚。
Description: Following the idea of new fashion recycled from outdated materials, the garment is made of the sustainable materials of degradable air down generated in real time, and a shiny color-changing starry sky satin dress, and matched with bold colors to depict a future queen and perfectly interpret the power of staying true to oneself. In the virtual-real metaverse, it pays homage to classic gentlemanly beauty and explores sustainable future fashion.
时装名称：《蝶生万物》
Item Title: Butterflies Create Everything
时装特点： 星光头冠、星光珍珠链、镭射蝶翼短裙、半透明蝶翼披风、七彩镭射、仿生金属蝴蝶、幻彩荧光头饰
Features: A starry crown, starry pearl strings, a laser butterfly wing skirt, a translucent butterfly wing cloak, colorful laser, bionic metal butterflies, illusory fluorescent headwear
时装简介：整体以异能感蝴蝶造型和充满机械感的设计为主，薄如蝉翼的双翅焕发未来感光泽，彩色的不规则服饰轻柔如丝飘逸风中。将未来感的光线和仿生元素重构组合，展现蝶生万物的宇宙重启之美。
Description: The whole item features an exceptional butterfly silhouette and fully mechanical design, with the wings as thin as a cicada’s shining and looking futuristic, as well as colorful irregular accessories floating in the air like silk. The reconstruction and combination of futuristic light and bionic elements show the beauty of reopening the universe in Butterflies Create Everything.
时装名称：《龙悦东方》
Item Title: Dragon Lady of the East
时装特点：磨砂感皮质大衣、双边高开叉无袖龙鳞旗袍、龙形玉佩，仿生龙骨骼胸衣、液体金属龙骨
Features: A frosted leather overcoat, a sleeveless dragon scale cheongsam with long side slits at both sides, a dragon-shaped pendant, a bionic dragon bone bra, and liquid metal dragon bones
时装简介：服饰融合新中式赛博朋克和废土机械风格，摆脱了传统的东方温婉感，注入了赛博朋克的重金属机械风，为性感的外观增添了一丝 “机械感”，体现了无性别的自由反叛精神。
Description: The garment fuses the styles of neo-Chinese cyberpunk and mechanical wasteland, and gets rid of the traditional oriental mildness while injecting the heavy metal mechanical style of cyberpunk, to add a tinge of “mechanical taste” to the sexy look and embody a gender-neutral free and rebellious spirit.
时装名称：《口红机械师》
Item Title: Lipstick Mechanic
时装特点：机能废土、街头潮玩、亮银色镭射幻彩反光背心、PU彩虹面挺括外套、恶魔角雷锋帽，透明PU棒球帽檐、充气塑料小挂饰、骷髅恶魔腰带扣、磨砂半透明恶魔玩偶
Features: Technical wasteland, street-style designer toys, a laser illusory bright silver reflective vest, a rainbow covered crisp PU coat, a trooper’s hat with devil’s horns, a transparent PU baseball cap brim, an inflatable plastic pendant, a skeleton demon belt buckle, a frosted translucent demon doll
时装简介： 身着亮银色镭射幻彩反光背心、PU彩虹面挺括外套、恶魔脚雷锋帽等元素，将街头文化和时尚拼接，还原出最酷的街头原力潮流感。张扬和明艳的色彩表达激情而躁动的情绪，不羁感展现属于率性街头girls的多元化审美风格。
Description: Wearing a laser illusory bright silver reflective vest, a rainbow covered crisp PU coat, and a trooper’s hat with devil’s horns, the item is a patchwork of street culture and fashion, to restore the coolest original street-style trendy feel. The bold and bright colors convey excited and restless emotions, and the unrestrained feel shows the diversified aesthetic style belonging to forthright street-style girls.
时装名称：《高光赛车手》
Item Title: Spotlighted Racer
时装特点： CYBERPUNK、浮空猫耳耳机、红色皮革裙，外层半透明渐变蓝pvc、积木模型风格长靴，耳机、透明渐变几何切面外套
Features: CYBERPUNK, floating cat’s ears shaped headphones, a red leather skirt, outer translucent gradient blue pvc, toy brick model style thigh boots, headphones, transparent gradient geometric sectional overcoat
时装简介： 服饰融合像素、电子、霓虹等未来科技感元素，给每一位着衣女孩打造了一个元宇宙秀场和真实秀场在时空交错中融合共生的新舞台，见证了对未来生活和女性美的探索，以及对于美的新期待。
Description: The garment fuses futuristic technical elements such as pixels, electrons and neon, to create an emerging stage of fusion and coexistence between a metaverse show and a real show in staggered time and space for every girl wearing the garment, witnessing the exploration of future life and feminine beauty, as well as new expectations of beauty.
多维风格轮廓和色彩诠释不同态度的美
Multi-dimensional Stylish Silhouettes and Colors Interpret Beauty of Different Attitudes
当前，未来主义服装作为人类皮肤的第二表征，人类的精神意识达到极大解放，以至于人们可以自由地改变自己的外貌和服饰。在风格和轮廓设计上，该系列为新时代女性设计出了不同气质的时装风格，如街头率性、优雅绅士、中式朋克、唯美雅致等，让每位女性都可以找到自己的虚拟高端时尚，展示每个人不同态度的美。整体服饰轮廓多以大胆、异形的夸张表现形式，更具自由不羁和率真自我。例如在《蝶生万物》中，设计师采用 X 型来体现类似仿生蝴蝶翅膀及花朵绽放的效果，唯美轻盈展现女性独有气质。在《未来魔女》中，采用S型来体现女性率性真挚、自由浪漫、潇洒经典的典雅视觉观感。《口红机械师》中，采用上半身的 O 型体现女性街头率性和幽默外向的气质。《龙悦东方》中，采用 Y 型体现龙鳞旗袍东方气质神秘的姿态和独有特质。
Currently, with futuristic clothing as the secondary representation of human skin, human minds are so emancipated that we can freely change our looks and clothes. In the design of styles and silhouettes, the collection designs fashion styles for women with different temperaments in this new era, such as casual street style, elegant gentlemanly style, Chinese punk style, and aesthetic chic style, to let every woman find her own virtual high fashion, which recognizes the beauty of different attitudes in everyone. On the whole, silhouettes are mostly represented exaggeratedly in a bold and special-shaped form, looking unrestrained, forthright and independent. For example, in Butterflies Create Everything, the designer adopts an X-shaped silhouette to create a beautiful graceful effect like butterflies spreading wings and flowers blooming, highlighting the unique charm of women. In Future Genie, an S-shape silhouette is adopted to show the elegant look of women who are frank and sincere, free and romantic, and unrestrained and classic. In Lipstick Mechanic, the O-shaped upper body embodies the forthright, humorous and outgoing street-style of women. In Dragon Lady of the East, a Y-shaped silhouette is used to demonstrate the oriental charm, mysterious gesture and unique feature of the dragon scale cheongsam.
色彩在我们的身上是一种无声而又强大的情绪表达。该系列在色彩的选取上，灵感不仅源于对由美妆妖精守护的COSELF世界的畅想，更来源于梦境、生活细节和对于未来生活的期待。例如，服饰采用的婴儿蓝是幻想的色彩，代表着幻想中的机能女孩迷离而璀璨的梦；橙色、黑色、银色的组合是街头态度的彰显，是口红机械师的闪耀时刻；粉色、白色、黑色的组合是极致的优雅和格调，是腮红绅士怪盗的回眸；绛红色和黑色的碰撞，造就新中式美学中金属和朋克的先锋。在色彩的打磨和调配中，探索颜色的情绪表达，为每位着衣女孩赋予独特的个性和气质。“在元宇宙秀场中，不限空间、时代、场景、国籍，美的多元性都应尽情绽放”BUZHIWU说到。
Colors are silent but powerful expressions of our emotions. The selection of colors for the collection is inspired not only by the imagination of the COSELF world guarded by cosmetic genies, but also by dreams, details of daily life and expectations of future life. For example, baby blue is the color of fantasy, representing the illusory and dazzling dream of the imaginary mechanic girl; orange, black and silver highlight the street style, in which the lipstick mechanic is shining; pink, white and black are ultimate elegance and manner, in a back glance of the gentle blusher kaitou; the collision of crimson and black creates the vanguard of metal and punk styles in neo-Chinese aesthetics. In the consideration and matching of colors, the expression of emotions in colors is explored, to endow every girl in these clothes with unique personality and temperament. “In the metaverse show, without restrictions from space, times, scenarios or nationalities, the diversity of beauty should flourish,” said BUZHIWU.
致敬未来，赋予服饰更多想象的可能性
Pay Homage to the Future, and Endow Fashion with Greater Potential for Imagination
该系列突破传统观念和选择，站在超现实未来的视角下，打造虚拟服饰的多种可能性。通过技术手段呈现出现实生活中服饰难以实现的造型和面料，打造充满未来感、自由、赛博且具有朋克精神的超现实主义风格，着重使用了 AIGC、数字技术与艺术、影像艺术作品来表达观念，例如《未来魔女》数字高定，使用了发光纤维皮革和可降解实时生成空气羽绒、仿生水晶羽毛、 粉宝石饰品、星空变色缎面流光裙，配合大胆的色彩勾勒未来女性的多元特色，诠释忠于自我的力量感。《龙悦东方》采用液态 PU 皮质大衣、双边高开叉无袖龙鳞旗袍、龙形玉佩，仿生龙骨骼 胸衣、液体金属龙骨，极具中性气质表达中式朋克、废土机械的自由反叛精神。此次 COSELF 数字高定作品均会作为 NFT 艺术作品在数字世界进行永久展出。
The collection breaks through traditional ideas and choices, and creates multiple possibilities of virtual garments from a surreal and futuristic perspective. Technical measures are taken to present silhouettes and fabrics hard to achieve in real life and create a highly futuristic, unrestrained and cyber surrealistic style, which is injected with punk spirit. AIGC, digital technology and art, and video art works are mainly used to express ideas. For example, digital high fashion Future Genie is made of luminous fibric leather and degradable air down generated in real time, bionic crystal feathers, pink gem ornaments, and a shiny color-changing starry sky satin dress, and matched with bold colors to depict diversified features of future women and interpret the sense of power of staying true to oneself. For Dragon Lady of the East, a liquid PU leather overcoat, a sleeveless dragon scale cheongsam with long side slits at both sides, a dragon-shaped pendant, a bionic dragon bone bra, and liquid metal dragon bones are used, with a strong gender-neutral temperament to express the unrestrained and rebellious spirit of Chinese-style punk and wasteland mechanic style. All the COSELF digital high fashion works will be exhibited permanently as NFT artworks in the digital world.
该系列还融入了关于未来的想象和思考，打造次元秀场的新打开方式。在元素选取中并没有采用大面积独立印花元素，而是选用了更为未来的数字电子材质和设计来表达设计灵感，呈现出先锋未来感。沿袭了当前时尚潮流的“环保”理念，服饰材料使用可回收、再生、数字电子、仿生的的材质，通过对自我和未来的想象进行多角度探索，创造具有当代美学的女性虚拟时尚单品。
In the collection, imagination and thinking about the future are also fused, to create a new way of opening the metaverse show. In the selection of elements, without a large area of separate printed patterns, more futuristic digital electronic materials and design are adopted to express inspiration for design and show a pioneering futuristic feel. Following the current concept of “environmental protection” in trendy fashion, garments are made of recyclable, renewable, digital electronic and bionic materials, to make multi-dimensional explorations through imagination of ourselves and the future and create contemporary aesthetic items of virtual fashion for women.
COSELF元宇宙——永不落幕的盛宴
COSELF Metavers – A Never-ending Show
COSELF 元宇宙展现了一个永不停歇的秀场，一种对美的永恒追求和表达，是万千女性彰显美和表达美的舞台，交错、变换、多元且拥抱不同。COSELF元宇宙系列，是致敬未来多元、拥抱未来美学趋势，探索虚拟时装的全新表达。
COSELF metaverse represents a never-ending show and the ever-lasting pursuit and expression of beauty, and provides a stage for numerous women to show and express beauty, which is staggered, changeable, diversified and inclusive to differences. The COSELF metaverse collection is a brand-new expression that pays homage to future diversity, embraces the future trend of aesthetics, and explores virtual fashion.
谈及对未来的时尚想象，BUZHIWU认为未来的时尚更多偏向于“回应”用户真实的情感渴求，在可持续的基础上，会更加追求多样性和独立性。用户将感知并体验到最真实的快乐和服装中的情感表达。“好的品牌，是能够在作品和用户之间建立长久的维系和情感纽带”。在数字时尚中，创新和突破，打破和重塑是亘古不变的话题。随着虚拟时装的视觉效果和主题越来越前卫，材质和调色板也越来越具探索性，虚拟时尚将朝着更能体现个人态度、更贴合精神诉求的方向发展，呈现出人们热切期待的精致化和多样性。
In her imagination of future fashion, BUZHIWU believes fashion will tend to “respond to” real emotional desires of users, and pursue diversity and independence based on sustainability in the future. Users will perceive and experience the truest joy and emotional expressions in garments. “A good brand can establish long-lasting connections and emotional bonds between works and users.” In digital fashion, it is an eternal topic to innovate, make breakthroughs and engender a reshaping. With more pioneering visual effects and themes, and more exploratory fabrics and palettes, virtual fashion will develop in a direction of better embodying individual attitudes and catering to spiritual appeals, showing exquisiteness and diversity to be expressed, which is keenly anticipated.
COSELF，是中国首个以 IP 跨界作为设计理念，通过在 WEB3 中重塑共生打造的虚实共生 IP 品牌，并拥有完整的内容虚实和元生态基因。COSELF 基于全球多元化审美，倡导及探索未来美学和数字时尚发展；关注女性赋权和互助；连接实体经济，为年轻人的去中心化交流实现友好的场景，为Z世代赋能。未来，COSELF将通过虚拟场景，传达对未来时尚生活方式和态度的表达，围绕 IP 打造虚拟时尚，包括但不限于数字高级时尚、虚拟美妆、虚拟潮牌等。
As the first in China to adopt the design concept of IP crossover, COSELF is a virtual-real symbiotic IP brand created by reshaping symbiosis on Web 3, with a complete content of virtual-real and meta-ecological genes. Based on a focus on global diversified aesthetics, COSELF advocates and explores future aesthetics and the development of digital fashion; pays attention to the empowerment and mutual aid of women; forms connections with the real economy, implements friendly scenarios for the decentralized communication among young people, and empowers Gen Z. In the future, COSELF aims to express the future of fashion and lifestyle through virtual scenes and create IP-based virtual fashion, including but not limited to digital high fashion, virtual beauty, and virtual trendy brands.
